Concept by: Teresa Lubano, Dr. Francisca Odundo, Akello Odundo
Written by: Akello Odundo, Teresa Lubano
llustrations by: The Ken Lab
Date: 13 Feb 2025
The Be MetaOrdinary Campaign: Celebrating 10+ Designers
As part of this campaign, we are spotlighting over 10 designers whose work is setting new standards in contemporary Afrikan textiles. Their prints reflect Afrika’s bold energy, timeless beauty and innovative spirit.
Through this campaign, we want to: showcase the talent behind the prints, raise awareness about sustainable textile purchasing and invite YOU to be part of this movement by becoming a vendor and a customer.
Culture is the cornerstone of human existence. It influences our identity and how we see the world. Here at UndaMeta, our culture is MetaOrdinary. We believe that Afrikan textiles are more than just fabric; they are stories, culture and identity woven into every thread. That’s why we are launching a movement that celebrates the brilliance of Afrikan design and craftsmanship; Be MetaOrdinary.
What Does It Mean to Be MetaOrdinary
In the Swahili language, the word “Meta” means “to shine” or “to excel”. It embodies standing out in one’s work and making an impact. To us, MetaOrdinary means transcending the ordinary to create exceptional surface patterns that honor Afrikan culture, empower creators and promote responsible consumption. It is the pursuit of growth and self awareness. It is tapping into your strengths and not settling for mediocrity.
The Vision: Why African Textiles Shine Brightly
Afrikan patterns have always been a powerful form of self-expression, deeply rooted in tradition yet constantly evolving. However, for far too long, Afrikan designers have been underrepresented in global textile markets. UndaMeta is changing that.
We provide a digital space where Afrikan designers can showcase their talent, sell their patterns, and earn royalties for every meter sold. Currently, 30+ designers from across the continent are part of our platform, each bringing a unique cultural perspective to their work.
When you choose UndaMeta’s patterns, you’re not just buying fabric—you’re investing in:
- Authentic Afrikan craftsmanship
- Sustainable and ethical textile production
- A future where Afrikan designers thrive on a global stage
- Patterns that tell a story of heritage and innovation
We’re not simply creating extraordinary textiles; we’re redefining what’s possible in Afrikan fashion and design.
Not Just Extraordinary—MetaOrdinary
Afrikan textiles are vibrant, bold and dynamic. They are not just garments or home decor pieces; they are legitimately statements. With our “Be MetaOrdinary” campaign, UndaMeta highlights the transformative power of Afrikan textiles in contemporary fashion and design.
What Makes UndaMeta Textiles MetaOrdinary?
- Designer-Centered: Through a designer commission-based system, every purchase directly supports Afrikan creatives, ensuring they get the recognition and financial rewards they deserve.
- Digitally Printed, Sustainably Made: Our textiles are printed on demand, reducing waste and promoting ethical consumption.
- Rich Cultural Stories: Each pattern carries the essence of Afrikan history, culture and artistic ingenuity.
Your Choice Matters
Each time you shop Afrikan patterns from UndaMeta, you contribute to a creative economy that values originality, sustainability and empowerment.
Conformity often seems like the safest path, and embracing a future where Afrikan textiles take their rightful place on the world stage can be daunting. But staying in your comfort zone prevents you from unlocking your full potential. So in a world full of possibilities, choose to be MetaOrdinary. Explore our latest patterns and discover the designers behind them.