African surface pattern design deserves a bigger stage—beyond beadwork, curios, and textiles. While it thrives in traditional crafts and cottage industries, its presence in digital, industrial, and mass manufacturing remains limited. By embracing authentic African patterns in everyday products, we unlock new possibilities for local manufacturing, design innovation, and economic opportunity. As Pei (2016) suggests, cultural sustainability must be recognised as a vital dimension of sustainable development—one that also champions social equity and cultural inclusion.

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